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From Wikipedia, the free encyclopedia

A computer is a machine that manipulates data according to a list of instructions.

The first devices that resemble modern computers date to the mid-20th century (1940–1945), although the computer concept and various machines similar to computers existed earlier. Early electronic computers were the size of a large room, consuming as much power as several hundred modern personal computers. Modern computers are based on tiny integrated circuits and are millions to billions of times more capable while occupying a fraction of the space. Today, simple computers may be made small enough to fit into a wristwatch and be powered from a watch battery. Personal computers, in various forms, are icons of the Information Age and are what most people think of as "a computer"; however, the most common form of computer in use today is the embedded computer. Embedded computers are small, simple devices that are used to control other devices — for example, they may be found in machines ranging from fighter aircraft to industrial robots, digital cameras, and children's toys.

The ability to store and execute lists of instructions called programs makes computers extremely versatile and distinguishes them from calculators. The Church–Turing thesis is a mathematical statement of this versatility: any computer with a certain minimum capability is, in principle, capable of performing the same tasks that any other computer can perform. Therefore, computers with capability and complexity ranging from that of a personal digital assistant to a supercomputer are all able to perform the same computational tasks given enough time and storage capacity.

From Wikipedia, the free encyclopedia

A calculator is device for performing mathematical calculations, distinguished from a computer by its having a limited problem solving ability and an interface optimized for interactive calculation rather than programming. Calculators can be hardware or software, and mechanical or electronic, and are often built into devices such as PDAs or mobile phones.

Modern electronic calculators are generally small, digital, (often pocket-sized) and usually inexpensive. In addition to general purpose calculators, there are those designed for specific markets; for example, there are scientific calculators which focus on advanced math like trigonometry and statistics, or even have the ability to do computer algebra. Modern calculators are more portable than most computers, though most PDAs are comparable in size to handheld calculators.

From Wikipedia, the free encyclopedia

A photocopier (or copier) is a machine that makes paper copies of documents and other visual images quickly and cheaply. Most current photocopiers use a technology called xerography, a dry process using heat. (Copiers can also use other output technologies such as ink jet, but xerography is standard for office copying.)

Xerographic office photocopying was introduced by Xerox in the 1960s, and over the following 20 years it gradually replaced copies made by Verifax, Photostat, carbon paper, mimeograph machines, and other duplicating machines. The prevalence of its use is one of the factors that prevented the development of the paperless office heralded early in the digital revolution.

Photocopying is widely used in business, education, and government. There have been many predictions that photocopiers will eventually become obsolete as information workers continue to increase their digital document creation and distribution, and rely less on distributing actual pieces of paper. However, photocopiers are undeniably more convenient than computers for the very common task of creating a copy of a piece of paper.

From Wikipedia, the free encyclopedia

In computing, a printer is a peripheral which produces a hard copy (permanent human-readable text and/or graphics) of documents stored in electronic form, usually on physical print media such as paper or transparencies. Many printers are primarily used as local peripherals, and are attached by a printer cable or, in most newer printers, a USB cable to a computer which serves as a document source. Some printers, commonly known as network printers, have built-in network interfaces (typically wireless or Ethernet), and can serve as a hardcopy device for any user on the network. Individual printers are often designed to support both local and network connected users at the same time.

In addition, a few modern printers can directly interface to electronic media such as memory sticks or memory cards, or to image capture devices such as digital cameras, scanners; some printers are combined with a scanners and/or fax machines in a single unit. Printers that include non-printing features are sometimes called Multifunction Printers (MFP), Multi-Function Devices (MFD), or All-In-One (AIO) printers.

A printer which is combined with a scanner can function as a kind of photocopier if so designed. Most MFPs include printing, scanning, and copying among their features. Printers are designed for low-volume, short-turnaround print jobs; requiring virtually no setup time to achieve a hard copy of a given document. However, printers are generally slow devices (30 pages per minute is considered fast; and many consumer printers are far slower than that), and the cost-per-page is relatively high. In contrast, the printing press (which serves much the same function), is designed and optimized for high-volume print jobs such as newspaper print runs--printing presses are capable of hundreds of pages per minute or more, and have an incremental cost-per-page which is a fraction of that of printers.

The printing press remains the machine of choice for high-volume, professional publishing. However, as printers have improved in quality and performance, many jobs which used to be done by professional print shops are now done by users on local printers; see desktop publishing. The world's first computer printer was a 19th century mechanically driven apparatus invented by Charles Babbage for his Difference Engine.


Intel Corporation
From Wikipedia, the free encyclopedia

Intel Corporation (NASDAQ) is the world's largest semiconductor company and the inventor of the x86 series of microprocessors, the processors found in most personal computers. Founded on July 18, 1968 as Integrated Electronics Corporation and based in Santa Clara, California, USA, Intel also makes motherboard chipsets, network cards and ICs, flash memory, graphic chips, embedded processors, and other devices related to communications and computing. Founded by semiconductor pioneers Robert Noyce and Gordon Moore, and widely associated with the executive leadership and vision of Andrew Grove, Intel combines advanced chip design capability with a leading-edge manufacturing capability. Originally known primarily to engineers and technologists, Intel's successful "Intel Inside" advertising campaign of the 1990s made it and its Pentium processor household names.

Intel was an early developer of SRAM and DRAM memory chips, and this represented the majority of its business until the early 1980s. While Intel created the first commercial microprocessor chip in 1971, it was not until the success of the personal computer (PC) that this became their primary business. During the 1990s, Intel invested heavily in new microprocessor designs and in fostering the rapid growth of the PC industry. During this period Intel became the dominant supplier of microprocessors for PCs, and was known for aggressive and sometimes controversial tactics in defense of its market position, as well as a struggle with Microsoft for control over the direction of the PC industry. The 2007 rankings of the world's 100 most powerful brands published by Millward Brown Optimor showed the company's brand value falling 10 places – from number 15 to number 25.

In addition to its work in semiconductors, Intel has begun research in electrical transmission and generation.

Centrino is a platform-marketing initiative from Intel. It is not a mobile CPU - rather, the term covers a particular combination of mainboard chipset, mobile CPU and wireless network interface in the design of a laptop personal computer. Intel claimed that systems equipped with these technologies should deliver better performance, longer battery life and broad wireless network interoperability.


From Wikipedia, the free encyclopedia

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Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Many advertisements are designed to generate increased consumption of those products and services through the creation and reinforcement of "brand image" and "brand loyalty". For these purposes, advertisements sometimes embed their persuasive message with factual information. Every major medium is used to deliver these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards. Advertising is often placed by an advertising agency on behalf of a company or other organization.

Advertisements are seen on the seats of shopping carts, on the walls of an airport walkway, on the sides of buses,and are heard in telephone hold messages and in-store public address systems. Advertisements are often placed anywhere an audience can easily or frequently access visual, audio and printed information.

Organizations that frequently spend large sums of money on advertising that sells what is not, strictly speaking, a product or service include political parties, interest groups, religious organizations, and military recruiters. Non-profit organizations are not typical advertising clients, and may rely on free modes of persuasion, such as public service announcements.

Advertising spending has increased dramatically in recent years. In 2006, spending on advertising has been estimated at $155 billion in the United States and $385 billion worldwide, and the latter to exceed $500 billion by 2010.

While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers. Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation.

Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompei and ancient Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BCE.[5]


As the towns and cities of the Middle Ages began to grow, and the general populace was unable to read, signs that today would say cobbler, miller, tailor or blacksmith would use an image associated with their trade such as a boot, a suit, a hat, a clock, a diamond, a horse shoe, a candle or even a bag of flour. Fruits and vegetables were sold in the city square from the backs of carts and wagons and their proprietors used street callers or town criers to announce their whereabouts for the convenience of the customers.

As education became an apparent need and reading, as well printing developed, advertising expanded to include handbills. In the 17th century advertisements started to appear in weekly newspapers in England. These early print advertisements were used mainly to promote books and newspapers, which became increasingly affordable with advances in the printing press; and medicines, which were increasingly sought after as disease ravaged Europe. However, false advertising and so-called "quack" advertisements became a problem, which ushered in the regulation of advertising content.
Edo period advertising flyer from 1806 for a traditional medicine called Kinseitan

As the economy expanded during the 19th century, advertising grew alongside. In the United States, the success of this advertising format eventually led to the growth of mail-order advertising.

In June 1836, French newspaper La Presse is the first to include paid advertising in its pages, allowing it to lower its price, extend its readership and increase its profitability and the formula was soon copied by all titles. Around 1840, Volney Palmer established a predecessor to advertising agencies in Boston. Around the same time, in France, Charles-Louis Havas extended the services of his news agency, Havas to include advertisement brokerage, making it the first French group to organize. At first, agencies were brokers for advertisement space in newspapers. N. W. Ayer & Son was the first full-service agency to assume responsibility for advertising content. N.W. Ayer opened in 1869, and was located in Philadelphia.

At the turn of the century, there were few career choices for women in business; however, advertising was one of the few. Since women were responsible for most of the purchasing done in their household, advertisers and agencies recognized the value of women's insight during the creative process. In fact, the first American advertising to use a sexual sell was created by a woman – for a soap product. Although tame by today's standards, the advertisement featured a couple with the message "The skin you love to touch".
A print advertisement for the 1913 issue of the Encyclopædia Britannica

In the early 1920s, the first radio stations were established by radio equipment manufacturers and retailers who offered programs in order to sell more radios to consumers. As time passed, many non-profit organizations followed suit in setting up their own radio stations, and included: schools, clubs and civic groups. When the practice of sponsoring programs was popularised, each individual radio program was usually sponsored by a single business in exchange for a brief mention of the business' name at the beginning and end of the sponsored shows. However, radio station owners soon realised they could earn more money by selling sponsorship rights in small time allocations to multiple businesses throughout their radio station's broadcasts, rather than selling the sponsorship rights to single businesses per show.

This practice was carried over to television in the late 1940s and early 1950s. A fierce battle was fought between those seeking to commercialise the radio and people who argued that the radio spectrum should be considered a part of the commons – to be used only non-commercially and for the public good. The United Kingdom pursued a public funding model for the BBC, originally a private company, the British Broadcasting Company, but incorporated as a public body by Royal Charter in 1927. In Canada, advocates like Graham Spry were likewise able to persuade the federal government to adopt a public funding model, creating the Canadian Broadcasting Corporation. However, in the United States, the capitalist model prevailed with the passage of the Communications Act of 1934 which created the Federal Communications Commission.[8] To placate the socialists, the U.S. Congress did require commercial broadcasters to operate in the "public interest, convenience, and necessity". Public broadcasting now exists in the United States due to the 1967 Public Broadcasting Act which led to the Public Broadcasting Service and National Public Radio.

In the early 1950s, the DuMont Television Network began the modern trend of selling advertisement time to multiple sponsors. Previously, DuMont had trouble finding sponsors for many of their programs and compensated by selling smaller blocks of advertising time to several businesses. This eventually became the standard for the commercial television industry in the United States. However, it was still a common practice to have single sponsor shows, such as The United States Steel Hour. In some instances the sponsors exercised great control over the content of the show - up to and including having one's advertising agency actually writing the show. The single sponsor model is much less prevalent now, a notable exception being the Hallmark Hall of Fame.

The 1960s saw advertising transform into a modern approach in which creativity was allowed to shine, producing unexpected messages that made advertisements more tempting to consumers' eyes. The Volkswagen ad campaign—featuring such headlines as "Think Small" and "Lemon" (which were used to describe the appearance of the car)—ushered in the era of modern advertising by promoting a "position" or "unique selling proposition" designed to associate each brand with a specific idea in the reader or viewer's mind. This period of American advertising is called the Creative Revolution and its archetype was William Bernbach who helped create the revolutionary Volkswagen ads among others. Some of the most creative and long-standing American advertising dates to this period.
Public advertising on Times Square, New York City.

The late 1980s and early 1990s saw the introduction of cable television and particularly MTV. Pioneering the concept of the music video, MTV ushered in a new type of advertising: the consumer tunes in for the advertising message, rather than it being a by-product or afterthought. As cable and satellite television became increasingly prevalent, specialty channels emerged, including channels entirely devoted to advertising, such as QVC, Home Shopping Network, and ShopTV Canada.

Marketing through the Internet opened new frontiers for advertisers and contributed to the "dot-com" boom of the 1990s. Entire corporations operated solely on advertising revenue, offering everything from coupons to free Internet access. At the turn of the 21st century, a number of websites including the search engine Google, started a change in online advertising by emphasizing contextually relevant, unobtrusive ads intended to help, rather than inundate, users. This has led to a plethora of similar efforts and an increasing trend of interactive advertising.

The share of advertising spending relative to GDP has changed little across large changes in media. For example, in the U.S. in 1925, the main advertising media were newspapers, magazines, signs on streetcars, and outdoor posters. Advertising spending as a share of GDP was about 2.9 percent. By 1998, television and radio had become major advertising media. Nonetheless, advertising spending as a share of GDP was slightly lower—about 2.4 percent.

A recent advertising innovation is "guerrilla marketing", which involve unusual approaches such as staged encounters in public places, giveaways of products such as cars that are covered with brand messages, and interactive advertising where the viewer can respond to become part of the advertising message. This reflects an increasing trend of interactive and "embedded" ads, such as via product placement, having consumers vote through text messages, and various innovations utilizing social network services such as MySpace.


From Wikipedia, the free encyclopedia

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A garden is a planned space, usually outdoors, set aside for the display, cultivation, and enjoyment of plants and other forms of nature. The garden can incorporate both natural and man-made materials. The most common form is known as a residential garden. Western gardens are almost universally based around plants. Zoos, which display wild animals in simulated natural habitats, were formerly called zoological gardens.

See traditional types of eastern gardens, such as Zen gardens, use plants such as parsley. Xeriscape gardens use local native plants that do not require irrigation or extensive use of other resources while still providing the benefits of a garden environment. Gardens may exhibit structural enhancements, sometimes called follies, including water features such as fountains, ponds (with or without fish), waterfalls or creeks, dry creek beds, statuary, arbors, trellises and more.

Some gardens are for ornamental purposes only, while some gardens also produce food crops, sometimes in separate areas, or sometimes intermixed with the ornamental plants. Food-producing gardens are distinguished from farms by their smaller scale, more labor-intensive methods, and their purpose (enjoyment of a hobby rather than produce for sale).

Gardening is the activity of growing and maintaining the garden. This work is done by an amateur or professional gardener. A gardener might also work in a non-garden setting, such as a park, a roadside embankment, or other public space. Landscape architecture is a related professional activity with landscape architects tending to specialise in design for public and corporate clients.

The term "garden" in British English refers to an enclosed area of land, usually adjoining a building. This would be referred to as a yard in American English. Flower gardens combine plants of different heights, colors, textures, and fragrances to create interest and delight the senses.


From Wikipedia, the free encyclopedia

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A flower, also known as a bloom or blossom, is the reproductive structure found in flowering plants (plants of the division Magnoliophyta, also called angiosperms). The biological function of a flower is to mediate the union of male sperm with female ovum in order to produce seeds. The process begins with pollination, is followed by fertilization, leading to the formation and dispersal of the seeds. For the higher plants, seeds are the next generation, and serve as the primary means by which individuals of a species are dispersed across the landscape. The grouping of flowers on a plant are called the inflorescence.

In addition to serving as the reproductive organs of flowering plants, flowers have long been admired and used by humans, mainly to beautify their environment but also as a source of food.

Flower specialization and pollination

Each flower has a specific design which best encourages the transfer of its pollen. Cleistogamous flowers are self pollinated, after which, they may or may not open. Many Viola and some Salvia species are known to have these types of flowers.

Entomophilous flowers attract and use insects, bats, birds or other animals to transfer pollen from one flower to the next. Flowers commonly have glands called nectaries on their various parts that attract these animals. Some flowers have patterns, called nectar guides, that show pollinators where to look for nectar. Flowers also attract pollinators by scent and color. Still other flowers use mimicry to attract pollinators. Some species of orchids, for example, produce flowers resembling female bees in color, shape, and scent. Flowers are also specialized in shape and have an arrangement of the stamens that ensures that pollen grains are transferred to the bodies of the pollinator when it lands in search of its attractant (such as nectar, pollen, or a mate). In pursuing this attractant from many flowers of the same species, the pollinator transfers pollen to the stigmas—arranged with equally pointed precision—of all of the flowers it visits.

Anemophilous flowers use the wind to move pollen from one flower to the next, examples include the grasses, Birch trees, Ragweed and Maples. They have no need to attract pollinators and therefore tend not to be "showy" flowers. Male and female reproductive organs are generally found in separate flowers, the male flowers having a number of long filaments terminating in exposed stamens, and the female flowers having long, feather-like stigmas. Whereas the pollen of entomophilous flowers tends to be large-grained, sticky, and rich in protein (another "reward" for pollinators), anemophilous flower pollen is usually small-grained, very light, and of little nutritional value to insects.


Wedding Photography
From Wikipedia, the free encyclopedia

Wedding photography is a major commercial endeavor that supports the bulk of the efforts for many photography studios or independent photographers.


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Like the technology of photography itself, the practice of wedding photography has evolved and grown since the invention of the art form in 1826 by Joseph Nicéphore Niépce. In fact, an early photograph, recorded some 14 years after the fact, may be a recreation for the camera of the 1840 wedding of Queen Victoria to Prince Albert. However in the early days of photography, most couples of more humble means did not hire a photographer to record the actual wedding itself.

Until the later half of the 19th century, most people didn’t pose for formal wedding photos during the wedding. Rather they might pose for a formal photo in their best clothes before or after a wedding. In the late 1860s, more couples started posing in their wedding clothes or sometimes hired a photographer to come to the wedding venue.

Due to the nature of the bulky equipment and lighting issues, wedding photography was largely a studio practice for most of the late 1800s. Over time, technology improved, but many couples still might only pose for a single wedding portrait. Wedding albums started becoming more commonplace towards the 1880s. By then, the photographer would start including the wedding party in the photographs. Often the wedding gifts would be laid out and recorded in the photographs as well.

In the beginning of the 20th century, color photography became available, but color photography was still too unreliable and expensive so most wedding photography was still practiced in black and white. The concept of capturing the wedding "event" came about after the Second World War. Using film roll technology and improved lighting techniques available with the invention of the compact flash bulb, often photographers would simply show up at a wedding and try to sell the photos later. Despite the initial low quality photographs that often resulted, the competition forced the studio photographers to start working on location.

Initially, professional studio photographers might bring a lot of bulky equipment, thus limiting their ability to record the entire event. Even candid photos were more often staged after the ceremony. In the 1970s the more modern approach to recording the entire wedding event started evolving into the practice as we know it today.


During the film era, photographers favored color negative film and medium-format cameras, especially by Hasselblad. Today, many more weddings are photographed with digital SLR cameras as the digital convenience provides quick detection of lighting mistakes and allows creative approaches to be reviewed immediately.

In spite of diminishing film use, some photographers continue to shoot with film as they prefer the film aesthetic, while others are of the opinion that negative film captures more information than digital technology, with less margin for exposure error. Certainly true in some cases, it should be noted that exposure latitude inherent in a camera's native RAW image format (which allows for more under- and over- exposure than JPE) varies from manufacturer to manufacturer. All forms of RAW have a degree of exposure latitude which exceeds slide film - to which digital capture is commonly compared.

Currently however, it is fair to say that many professional labs have a greater capacity to provide services in post-production for film compared with digital[citation needed], such as quickly generate adequate prints in the event of some over- or under- exposure. This should change over time, with manufacturers like Kodak announcing a commitment to further develop streamlined services in the area of professional digital lab output.

Technology has evolved with the use of remote triggers and flashes. Wedding photographers are now able to take advantage of travelling light and having the ability to use creative lighting.